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Marketing for accountants Social media made easy
for accountancy firms.

Pillr turns your website into a month of posts in a partner's voice, then schedules them and answers the comments.

For accountants: Pillr checks against ICAEW, ACCA, AAT and CIOT rules. Free.

For accountancy firms

Your website already explains your services, sectors and the way you advise clients.

Pillr reads it and turns it into a month of social posts in a partner's voice, compliance-aware and ready to approve between client calls. Then it schedules everything and answers the comments and DMs for you.

Why most accountancy firms go quiet online.

None of these are a skills problem. They are a time and confidence problem, and they are exactly what Pillr was built to remove.

  1. No time between deadlines

    Self assessment, year ends, VAT quarters. Posting is the first thing dropped when January hits, and the feed goes quiet for months.

  2. Tax feels dry to write about

    Allowances, thresholds and filing dates matter to clients, but turning them into posts people actually read is a writing job nobody billed for.

  3. Wary of over-promising

    Professional bodies like ICAEW, ACCA and AAT expect measured, honest communication. One over-confident claim is not worth the risk.

  4. Generic tools sound like a chatbot

    Caption generators do not know your fees, your sectors or your tone. Clients notice when the voice suddenly is not yours.

  5. Invisible where clients look

    Referrals now get checked on LinkedIn before anyone calls. A silent page reads as a quiet firm, even when you are flat out.

  6. Comments and DMs pile up

    Posting is half the job. The replies are what win work, and they arrive while you are in a client meeting.

LinkedIn first, because that is where your clients are.

Business owners, FDs and fellow professionals check LinkedIn before they engage an accountant. Pillr leads there and covers the rest.

LinkedIn
The channel that wins accountancy work. Deadline reminders, plain-English explainers and firm news in a partner's voice, posted consistently.
Instagram
Where your visuals work harder: milestone posts, behind-the-scenes and the human side of the firm, on Business and Firm plans.
Facebook
Still where many local business owners look for a nearby accountant. The same approved posts, scheduled without extra work.

Compliance-aware by default

Copy you can put a chartered firm's name to.

Pillr writes the way accountants are expected to communicate: measured, specific and honest. No guaranteed outcomes, no inflated claims, no advice dressed up as certainty.

  • Measured language with no over-promises or guarantees
  • Every post reviewed and approved by you before publishing
  • Auto-replies answer from a knowledge base you control
  • Your brand voice, learned from your own website

You stay in control. Every post is generated as a draft for your review, so nothing is published until someone at the firm has approved it.

What accountants ask us

What is the best way to market an accountancy practice?
For most practices it is a steady, honest presence on LinkedIn, because clients and referrers check a firm there before they call. Post regularly about deadlines, plain-English tax explainers and the questions clients ask, and have a partner approve each post. Pillr drafts a month of these from your website, so the marketing happens even in busy season.
Will the posts actually sound like our firm?
Yes. Pillr reads your website to build a private brand-voice profile: your tone, services, sectors and proof points. Posts are written in that voice, in a partner's register, and you can refine anything before it goes out.
Is this safe under ICAEW, ACCA or AAT expectations?
Pillr is built to write in measured, honest language with no guarantees or over-promises, which is the standard professional bodies expect of member communications. You review and approve every post before it publishes, so your firm keeps final editorial control. Pillr is a writing and scheduling tool, not a compliance adviser.
How much time does it take each month?
One run generates a month of posts from your website. Reviewing and approving the batch typically fits into a short sitting between client work, and scheduling happens in the same screen. After that, auto-replies handle the comments and DMs.
What does it cost?
Professional is £69 a month and publishes to LinkedIn. Business at £149 covers two people plus the firm's pages on Instagram and Facebook, and Firm at £249 covers five people with an account manager. You can try it on the free plan or at £20 a month first, and Managed at £499 is for firms that want us to run it. Monthly or annual, cancel anytime.
We have hardly any followers. Is it still worth posting?
Yes, because the audience that matters is small and specific: clients, referrers and prospects who look you up. A consistent, credible feed works on the people already checking your page, which is where accountancy work actually comes from.
What should an accountancy firm post about?
Deadline reminders, plain-English explainers of tax changes, answers to the questions clients ask every week, client milestones and firm news. Pillr drafts these from your own site, and our post ideas guide has thirty worked examples.

Guides and pricing for accountancy firms

Turn your firm's site into a month of posts before your next deadline.

Marketing, brand and web for regulated firms, held up by compliance and run for you every month.

Start with PillrBook a demo

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