Social media made easy for accountancy firms.
Your website already explains your services, sectors and the way you advise clients. Pillr reads it and turns it into a month of social posts in a partner's voice, compliance-aware and ready to approve between client calls. Then it schedules everything and answers the comments and DMs for you.
Why most accountancy firms go quiet online.
None of these are a skills problem. They are a time and confidence problem, and they are exactly what Pillr was built to remove.
No time between deadlines
Self assessment, year ends, VAT quarters. Posting is the first thing dropped when January hits, and the feed goes quiet for months.
Tax feels dry to write about
Allowances, thresholds and filing dates matter to clients, but turning them into posts people actually read is a writing job nobody billed for.
Wary of over-promising
Professional bodies like ICAEW, ACCA and AAT expect measured, honest communication. One over-confident claim is not worth the risk.
Generic tools sound like a chatbot
Caption generators do not know your fees, your sectors or your tone. Clients notice when the voice suddenly is not yours.
Invisible where clients look
Referrals now get checked on LinkedIn before anyone calls. A silent page reads as a quiet firm, even when you are flat out.
Comments and DMs pile up
Posting is half the job. The replies are what win work, and they arrive while you are in a client meeting.
From firm site to schedule.
Your firm's website
Voice and brand, detected
A month of posts
Queued and ready
LinkedIn first, because that is where your clients are.
Business owners, FDs and fellow professionals check LinkedIn before they engage an accountant. Pillr leads there and covers the rest.
The channel that wins accountancy work. Deadline reminders, plain-English explainers and firm news in a partner's voice, posted consistently.
Where your visuals work harder: milestone posts, behind-the-scenes and the human side of the firm, on Growth and Max plans.
Still where many local business owners look for a nearby accountant. The same approved posts, scheduled without extra work.
Copy you can put a chartered firm's name to.
Pillr writes the way accountants are expected to communicate: measured, specific and honest. No guaranteed outcomes, no inflated claims, no advice dressed up as certainty.
You stay in control. Every post is generated as a draft for your review, so nothing is published until someone at the firm has approved it.
- Measured language with no over-promises or guarantees
- Every post reviewed and approved by you before publishing
- Auto-replies answer from a knowledge base you control
- Your brand voice, learned from your own website
What accountants ask us
Will the posts actually sound like our firm?
Yes. Pillr reads your website to build a private brand-voice profile: your tone, services, sectors and proof points. Posts are written in that voice, in a partner's register, and you can refine anything before it goes out.
Is this safe under ICAEW, ACCA or AAT expectations?
Pillr is built to write in measured, honest language with no guarantees or over-promises, which is the standard professional bodies expect of member communications. You review and approve every post before it publishes, so your firm keeps final editorial control. Pillr is a writing and scheduling tool, not a compliance adviser.
How much time does it take each month?
One run generates a month of posts from your website. Reviewing and approving the batch typically fits into a short sitting between client work, and scheduling happens in the same screen. After that, auto-replies handle the comments and DMs.
What does it cost?
Starter is £69 a month and publishes to LinkedIn. Growth at £129 adds Instagram and Facebook plus more posts, and Max at £249 adds the highest allowances and an account manager. Monthly or annual, cancel anytime.
We have hardly any followers. Is it still worth posting?
Yes, because the audience that matters is small and specific: clients, referrers and prospects who look you up. A consistent, credible feed works on the people already checking your page, which is where accountancy work actually comes from.
What should an accountancy firm post about?
Deadline reminders, plain-English explainers of tax changes, answers to the questions clients ask every week, client milestones and firm news. Pillr drafts these from your own site, and our post ideas guide has thirty worked examples.