Everything Pillr does
From your website to a month
of posts that replies for you.
Pillr reads your brand, writes and designs the content, publishes it everywhere, and handles the replies. You approve.
Brand voice
It learns your firm from your website.
Brand voice profile
sample scan, built from one link
Drop in your firm's website and Pillr reads it the way a new hire would: your services, your sectors, your proof points, and the measured way you talk to clients. It builds a private brand-voice profile and writes from that, so posts sound like a partner wrote them, not a generic prompt.
Pillr read yourfirm.co.uk and built the profile itself.
- No briefing document and no onboarding call, just your URL.
- Pulls your specialisms, tone, and even your brand colours.
- No website? Build a profile from a short description instead.
Generation
A month of on-brand posts, ready the same day.
One run gives you a full grid of posts with matching images and carousels: around 60% image-led (including one or two carousels, the highest-engagement format) and 40% text-only. Every image is auto-checked for spelling and brand slip-ups before you ever see it. Review, tweak the wording, done.
Four of a full run. Visuals by Pillr, spelling and brand checked before you see them.
- Matching visuals and carousels included, no separate designer.
- Every image spell- and brand-checked automatically.
- Review the whole batch in a grid, edit anything, then ship.
formatted per platform, sent in one click
Publishing
Publish and schedule to every channel from one place.
Send posts to LinkedIn, Instagram and Facebook without leaving Pillr. Pick a time to schedule or post right now; Pillr handles the per-platform formatting, from carousels as LinkedIn documents to image albums on Instagram, so each channel gets the right shape in one click.
One picker for LinkedIn, Instagram and Facebook.
- One picker, three platforms, no copy-pasting between apps.
- Schedule ahead or publish instantly.
- Per-platform formatting handled for you.
Auto-engagement
Auto-reply to comments and DMs in your voice.
Turn on auto-engagement and Pillr answers new comments and Instagram or Facebook DMs in your brand voice, grounded in a knowledge base you control. Prefer a human in the loop? Leave it off and Pillr drafts a reply for every message, so you approve with one click instead of writing from scratch.
A DM lands at 9:41pm. Pillr answers from an FAQ you control.
- Replies grounded in your own FAQ, never invented.
- Fully automatic, or one-click approve the AI drafts.
- A real inbox inside Pillr for comments and DMs.
Instagram DM · 9:41pm
Do you offer fixed-fee tax returns?
Pillr, in your voice · 9:42pm
Yes, fixed-fee returns start at £149, no surprises. Want me to send the booking link?
answered from your FAQ · nothing invented
Self-learning
It gets sharper the more you publish.
Pillr watches which posts you actually publish and quietly shifts future drafts toward the topics, angles and formats you keep. There's nothing to configure and no model to train. The more you use it, the more it sounds like the version of your firm you keep choosing.
Nothing to configure. Pillr just watches what you ship.
- Learns from your real choices, not a settings page.
- No training step and no prompts to tune. It's invisible.
- Every run starts a little closer to what you'd have picked.
And the rest
The details that make it
usable every day.
Six small things you would otherwise have to remember. Keep scrolling.
01
Compliance-aware by default
Measured, professional language with no over-promises or guarantees. Copy you can put your firm's name to without a nervous re-read.
02
Carousels that convert
Multi-slide carousels, one of the highest-engagement formats on social, built automatically inside every run rather than bolted on after. They ship as a LinkedIn document or an Instagram and Facebook album.
03
No website? No problem
Skip the URL and give Pillr a short description of your firm. It builds a brand profile from that and generates straight away.
04
Review before anything ships
Nothing posts without you. Every draft lands in a grid where you can edit the wording, swap an image, or drop a post entirely.
05
Analytics that matter
See how your posts actually perform in the dashboard, so you know what's landing instead of guessing at reach.
06
Projects and schedule in one workbench
Saved brand decks, your upcoming queue, usage and channel connections. The whole operation in a single tidy dashboard.
One URL to start
See all of it working
on your own firm.
Paste the link. Read the posts. Then decide.