Not a polished origin myth. Just the problem we kept running into, and the small idea we couldn't let go of.
Accountants and solicitors are exceptional at their craft and almost invisible online. The firms doing the best work are often the quietest, because the people who could speak with authority are billing, not posting.
So marketing falls to whoever has a spare half hour. The feed goes quiet for weeks the moment things get busy, and the firm fades out of mind right when a referral is being decided.
Generic AI tools spit out copy that sounds nothing like a chartered firm — confident, vague, and faintly risky for a regulated practice. Agencies cost a fortune and still need briefing. Hiring someone is a salary for a job that's only part of a job.
Every option asked a fee-earner to either become a marketer or trust their reputation to something that didn't understand it.
A firm's own website already holds everything: the voice, the specialisms, the proof points, the way it actually advises clients. The raw material for a month of great posts was sitting there the whole time.
So we built one thing that does one thing well: paste your firm's site, and Pillr turns it into a month of LinkedIn posts in a partner's voice — with matching visuals and a schedule-ready plan you can approve in a couple of minutes.
Ten posts that sound like your firm beat a hundred that sound like a chatbot.
Your time is worth more billed. Approve a batch, get back to clients.
Measured, professional language with nothing to nervously re-read.
One link in, a month of posts out. No dashboards to babysit.