Our story
We built Pillr because
good firms stay invisible.
Not a polished origin myth. Just the problem we kept running into, and the small ideawe couldn't let go of.
Chapter one
The problem
we kept seeing.
Accountants and solicitors are exceptional at their craft and almost invisible online. The people who could speak with authority are billing, not posting.
So marketing falls to whoever has a spare half hour. The feed goes quiet for weeks the moment things get busy, and the firm fades out of mind right when a referral is being decided.
Chapter two
Why the usual
fixes don't fit.
Generic AI tools spit out copy that sounds nothing like a chartered firm: confident, vague, and faintly risky for a regulated practice.
Agencies cost a fortune and still need briefing.
Hiring someone is a salary for half a job.
Every option asked a fee-earner to become a marketer, or to trust the firm's reputationto something that didn't understand it.
Chapter three
The small idea
behind Pillr.
A firm's own website already holds everything: the voice, the specialisms, the proof points, the way it actually advises clients. The raw material for a month of great posts was sitting there the whole time.
So we built one thing that does one thing well. Paste your firm's site, and Pillrturns it into a month of posts in a partner's voice, with matching visuals and a schedule-ready plan you can approve in a couple of minutes.
What we believe
Voice over volume
Ten posts that sound like your firm beat a hundred that sound like a chatbot.
Fee-earners shouldn't moonlight as marketers
Your time is worth more billed. Approve a batch, get back to clients.
Compliance-aware by default
Measured, professional language with nothing to nervously re-read.
Boring to run, on purpose
One link in, a month of posts out. No dashboards to babysit.
That's the whole idea.
Paste a link and see it.
One link in. A month of posts out, in your voice.