For law firms & solicitors
Your website already holds the firm's voice: your practice areas, your people, the way you explain the law to clients.
Pillr reads it and drafts a month of SRA-aware posts in a partner's register. Nothing publishes until the firm has approved it. Then Pillr schedules everything and answers the comments and DMs for you.
Why most law firms go quiet online.
None of this is a marketing failure. It is what happens when careful people with billable work are asked to publish in public. Pillr was built to remove exactly these blockers.
Every hour is billable
Fee-earners bill their time, so posting is the job that never gets done. The feed goes quiet for months, and a quiet feed reads like a quiet firm.
Fear of accidental advice
A post that reads as advice on a specific matter, or promises an outcome no solicitor can promise, is not a risk anyone wants to take for a LinkedIn update.
Confidentiality makes everything feel risky
When client matters are confidential by default, the safe option feels like saying nothing at all. So most firms say nothing at all.
Generic AI sounds nothing like a firm
Caption generators do not know your practice areas, your clients or your register. One chirpy, salesy post can undo years of careful positioning.
Referrals check LinkedIn first
Before a recommended client calls, they look you up. A silent page next to an active competitor changes how that first conversation goes, or whether it happens.
Comments and DMs arrive mid-hearing
Enquiries land while you are in court or with a client. Replies are what turn a post into an instruction, and they cannot wait until Friday.
LinkedIn first, because that is where instructions start.
Referrers, in-house counsel and business owners check LinkedIn before they instruct a firm. Pillr leads there and covers the rest.
- The channel that wins professional and commercial work. Plain-English explainers, firm news and your people's expertise, posted consistently in a partner's voice.
- Where the firm becomes human: the team, the pro bono work, the milestones. Clients instruct people, not letterheads. On Business and Firm plans.
- Still where private clients look for conveyancing, wills, probate and family work near them. The same approved posts, scheduled without extra effort.
SRA-aware by default
Copy you can put a regulated firm's name to.
Pillr writes the way solicitors are expected to communicate: accurate, measured and honest. No guaranteed outcomes, no misleading claims, and general information rather than anything that could read as advice on a specific matter.
- Measured language with no guaranteed outcomes or misleading claims
- General information, never advice on a specific matter
- Every post approved by the firm before it publishes
- Auto-replies answer only from a knowledge base you control
The firm stays in control. Every post is generated as a draft for your review, so nothing publishes until someone at the firm has approved it. Auto-replies answer only from a knowledge base you build and edit, so they cannot improvise on your behalf.
And to say it plainly: Pillr is a writing and scheduling tool, not a compliance adviser. The SRA's expectations around accuracy in publicity, integrity and client confidentiality apply to everything a firm puts out, and final responsibility for what you publish stays with the firm. Pillr's job is to make meeting that standard fast instead of painful.