Social media made easy for law firms & solicitors.
Your website already holds the firm's voice: your practice areas, your people, the way you explain the law to clients. Pillr reads it and drafts a month of SRA-aware posts in a partner's register. Nothing publishes until the firm has approved it. Then Pillr schedules everything and answers the comments and DMs for you.
Why most law firms go quiet online.
None of this is a marketing failure. It is what happens when careful people with billable work are asked to publish in public. Pillr was built to remove exactly these blockers.
Every hour is billable
Fee-earners bill their time, so posting is the job that never gets done. The feed goes quiet for months, and a quiet feed reads like a quiet firm.
Fear of accidental advice
A post that reads as advice on a specific matter, or promises an outcome no solicitor can promise, is not a risk anyone wants to take for a LinkedIn update.
Confidentiality makes everything feel risky
When client matters are confidential by default, the safe option feels like saying nothing at all. So most firms say nothing at all.
Generic AI sounds nothing like a firm
Caption generators do not know your practice areas, your clients or your register. One chirpy, salesy post can undo years of careful positioning.
Referrals check LinkedIn first
Before a recommended client calls, they look you up. A silent page next to an active competitor changes how that first conversation goes, or whether it happens.
Comments and DMs arrive mid-hearing
Enquiries land while you are in court or with a client. Replies are what turn a post into an instruction, and they cannot wait until Friday.
From firm site to schedule.
Your firm's website
Voice and brand, detected
A month of posts
Queued and ready
LinkedIn first, because that is where instructions start.
Referrers, in-house counsel and business owners check LinkedIn before they instruct a firm. Pillr leads there and covers the rest.
The channel that wins professional and commercial work. Plain-English explainers, firm news and your people's expertise, posted consistently in a partner's voice.
Where the firm becomes human: the team, the pro bono work, the milestones. Clients instruct people, not letterheads. On Growth and Max plans.
Still where private clients look for conveyancing, wills, probate and family work near them. The same approved posts, scheduled without extra effort.
Copy you can put a regulated firm's name to.
Pillr writes the way solicitors are expected to communicate: accurate, measured and honest. No guaranteed outcomes, no misleading claims, and general information rather than anything that could read as advice on a specific matter.
The firm stays in control. Every post is generated as a draft for your review, so nothing publishes until someone at the firm has approved it. Auto-replies answer only from a knowledge base you build and edit, so they cannot improvise on your behalf.
And to say it plainly: Pillr is a writing and scheduling tool, not a compliance adviser. The SRA's expectations around accuracy in publicity, integrity and client confidentiality apply to everything a firm puts out, and final responsibility for what you publish stays with the firm. Pillr's job is to make meeting that standard fast instead of painful.
- Measured language with no guaranteed outcomes or misleading claims
- General information, never advice on a specific matter
- Every post approved by the firm before it publishes
- Auto-replies answer only from a knowledge base you control
What solicitors ask us
Is this safe under the SRA rules?
Pillr writes in the register the SRA expects: accurate, measured and honest, with no guaranteed outcomes or misleading claims, and general information rather than advice. You review and approve every post before it publishes, so the firm keeps full editorial control. To be clear, Pillr is a writing and scheduling tool, not a compliance adviser, and responsibility for what the firm publishes stays with the firm.
Will it sound like our firm or like a robot?
Like your firm. Pillr reads your website to build a private brand-voice profile: your practice areas, your clients and the way your partners actually write. Posts come out in that register, and you can edit anything before it goes near a feed.
What about client confidentiality in posts?
Pillr drafts from your public website, not from client files or matters, so nothing confidential enters a post unless someone at the firm types it in. Posts discuss the law, your services and your people in general terms, and your approval step is the final check, exactly as it should be.
How much partner time does it need?
One run drafts a month of posts from your website. A partner reviews and approves the batch in one short sitting, edits anything that needs it, and scheduling happens on the same screen. After that, auto-replies handle the comments and DMs from your approved knowledge base.
What does it cost?
Starter is £69 a month and publishes to LinkedIn. Growth at £129 adds Instagram and Facebook plus more posts, and Max at £249 adds the highest allowances and an account manager. Monthly or annual, cancel anytime, with a 30-day money-back guarantee.
Do personal accounts of fee-earners matter too?
Yes. Clients and referrers instruct people as much as firms, and a partner's own LinkedIn profile is often where they look first. The same approved, SRA-aware drafts work on a personal profile as well as the firm page, so fee-earners can post credibly without writing from scratch.