Social media made easy for bookkeepers & tax advisers.
You do not have a marketing department, and you should not need one. Pillr reads your website and turns it into a month of posts in your own voice: deadline nudges, plain-English answers to the questions clients ask, and the odd reminder that a real person does the books. You approve the batch, then it schedules everything and answers the comments while you get on with client work.
Why small practices go quiet online.
None of this means you are bad at marketing. It means you are busy doing the actual work, which is exactly the gap Pillr fills.
You are the marketing department
There is no marketing team down the corridor. There is you, the client work, and whatever energy is left at the end of the day.
Evenings go on client work
The hour set aside for writing a post goes on a reconciliation that would not balance. Captions never reach the top of the list.
MTD updates take hours to write up
Making Tax Digital and deadline changes are exactly what clients need to hear from you, but turning them into clear posts is an unpaid writing job.
Price competition makes visibility count
When someone cheaper is always a search away, clients pick the practice that looks credible and present. A silent page hands them a reason to shop around.
Word of mouth stalls at your page
Referrals still look you up before they call. An abandoned feed can make a warm recommendation go cold, even when your work is excellent.
DIY design tools eat weekends
Templates, fonts, resizing for every platform. What was meant to be a quick job swallows a Sunday afternoon, and the result still looks homemade.
From firm site to schedule.
Your firm's website
Voice and brand, detected
A month of posts
Queued and ready
LinkedIn first, because that is where referrals come from.
Most of your best clients arrive through accountants and business owners who already know your name. Pillr leads on LinkedIn and covers the local channels too.
Where the accountants, advisers and business owners who refer you spend their time. Deadline reminders and plain-English explainers in your own voice, posted consistently.
Where local trades and small-business owners genuinely look for a bookkeeper near them. The same approved posts, published without extra work, on Growth and Max plans.
The human side of a small practice: milestones, behind the scenes, the person behind the numbers. On Growth and Max plans.
Copy that respects the standards you work to.
Bookkeepers and tax advisers are held to real standards: AAT and ICB members have professional conduct rules, and HMRC expects agents to communicate with clients honestly and accurately. Pillr writes to that bar. No over-promised refunds, no guaranteed savings, no advice dressed up as certainty.
You stay in control. Every post arrives as a draft for your approval, and nothing publishes until you say so. Pillr is a writing and scheduling tool, not an adviser.
- No over-promised refunds or guaranteed savings
- Every post approved by you before it publishes
- Measured, accurate language that fits professional standards
- Your voice, learned from your website or a short description
What bookkeepers ask us
Will it work for a one-person practice?
Yes, and it is arguably most useful there, because there is nobody else to hand the job to. One run gives you a month of posts to review in a single sitting, the scheduling happens in the same screen, and auto-replies cover the comments while you are with clients. You get the online presence of a practice with a marketing person, without hiring one.
I do not really have a website. Can I still use it?
Yes. If your site is thin or you do not have one, Pillr builds your brand profile from a short description instead: tell it what you do, who you help and how you like to sound, and it writes from that. If you later add or improve a site, it can read that too.
What does it cost, and is Starter enough for me?
Starter is £69 a month, publishes to LinkedIn, and each run generates 10 posts. For most sole practitioners that is the right place to begin, because LinkedIn is where referrers and business clients check you out. Growth at £129 adds Facebook and Instagram with bigger runs, and Max at £249 has the highest allowances plus an account manager.
Will the posts sound like me, or like a big corporate firm?
Like you. Pillr builds a private voice profile from your own website or description: your services, your kind of clients, the way you explain things. A sole practitioner's page should not read like a Big Four press office, and you can edit any draft before it goes out.
What should a bookkeeper even post about?
More than you would think. Deadline reminders like the 31 January Self Assessment cut-off, Making Tax Digital explainers, answers to the questions clients ask every week, what tidy books actually save a business, and the occasional client milestone. Pillr drafts these from your own profile, and our post ideas guide has thirty worked examples.
Can I cancel anytime?
Yes. Plans are monthly with no lock-in, so you can cancel whenever you like, and there is a 30-day money-back guarantee if it is not right for your practice. Try it through one deadline cycle and judge it on the results.