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Marketing a
regulated firm
is a different job.

Most firms don't need more noise. They need a public presence that holds up when someone checks.

Book a demoStart with Pillr

Be seen, or stay safe. Firms have been made to choose.

Every regulated firm we meet is stuck between the two.

What being seen asks for

  • Post often, in your own voice.
  • Say something worth reading.
  • Answer people in public.

What staying safe asks for

  • Check every word against the rules.
  • Promise nothing you can't stand behind.
  • Keep a record of who approved what.

Pillr is built so you don't have to choose.

Not a tool. A service, run for you.

Four things a firm needs, done by one team that starts from the rules.

Compliance
Every line checked against the rules your regulator enforces.
Brand
How your firm speaks, written down and kept consistent.
Web
A site that publishes your fees and your people properly.
Marketing
Posts, replies and a schedule, ready for a partner to sign off.

What a month looks like.

Five stops, the same every month, and only one of them needs you.

  1. AuditWe read your site and tell you what a regulator would notice.
  2. VoiceHow your firm writes, written down and kept.
  3. DraftAround twenty posts and any page changes, checked against the rules.
  4. Sign offA partner approves in one sitting, about ten minutes.
  5. RunPosts go out, replies are drafted, records are kept.

Four things Pillr will never do.

  • Make a claim your website doesn't make
  • Give advice, promise an outcome or quote a saving
  • Publish anything a partner hasn't approved
  • Send a reply on your behalf

If a line can't be traced back to your site or your sign-off, it doesn't go out.

Built for firms that answer to a regulator.

Your firm, seen properly.

Marketing, brand and web for regulated firms, held up by compliance and run for you every month.

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